Social Media Marketing: The Ultimate Definitive Guide For 2021

Why bother about Social Media Marketing?

Source: www.ourworldindata.org

How to create an effective social media marketing strategy in 2021:

Source: www.buffer.com

Step 1: Figure out why your business needs to be on social media

  • Drive more traffic to your website
  • Generate new leads
  • Increase your public brand awareness
  • Boost brand engagement
  • Grow your revenue
  • Provide social customer services
  • Build an online community around your business
  • Increase mentions in the press
  • Get feedback on your brand

Step 2: Figure out your target audience

  • Know your existing customers
  • Find purchase path and pain points
  • Conduct an in-depth market research
Source: www.venngage.com

Step 3: Figure out what you are going to share

Source: Coschedule
  • Find your top five competitors and the social media channels common to you both.
  • Look at the last six months of content that they’ve published.
  • Pick the ones that have got high engagements.
  • Use it to inspire your own content.

Wrapping it up

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Ayush Kumar

Ayush Kumar

Ayush is a freelance content writer for hire. He loves to write detailed long-form engaging blog posts to help blogs and websites add value to their readers.